Running a local business is difficult enough. What if you add the complexity of maintaining a Facebook and Instagram account? Keeping a website up-to-date? Managing a search presence? It makes it hard to keep up. But each of these things is proven to drive real people to your storefront. A researched local marketing strategy can ensure what little time you have is well spent on driving your business.
Build Local Marketing Strategies That Work
Most people make a mistake when they dive head-first into local marketing. Do your social accounts have a few posts and no engagement? Is your website capturing leads and converting visits to sales? Understanding your own business is only the first stage, you need an understanding of the wealth of options available. Did you know even small businesses who blog achieve much higher conversion rates? Or that there are people in your community influential on Instagram, available to promote your business inexpensively? What are people saying about you on Yelp and Foursquare, and how can you respond?
My Areas of Expertise
- Social media
- Email marketing
- Website design
- Location-based services
- Local SEO (Search Engine Optimization)
- Pay-per-Click Advertising (PPC)
- Reputation management
- Influencer outreach & management
Getting started with local marketing
I always start with a meeting to understand your business and your clientele. Most importantly, I learn your capacity for work when it comes to managing your local marketing. From there we can come up with a real local marketing strategy that works within your schedule and abilities. Contact me today to get started!
Some of the clients Rick has helped with their local marketing strategy include:
- Bier Markt
- Creemore Springs Brewery
- Fionn MacCool’s
- The Angry Tomato
- The Keg Steakhouse + Bar