It all starts with a brand – new or in need of a refresh – and some solid goals. From there, your Brand Strategy will attack your existing brand from all corners to arrive at the best way to present yourself to a crowded, but desirable market. From understanding the target and their motivations and needs, to an in-depth analysis of competitors and comparators, all research leads towards a few key outputs.
Building your brand strategy
There’s never been a greater time to truly know all aspects of a company and their brand, and cohesively execute that at every touchpoint. For example, what are the benefits of your brand? Not your slogan, the actual functional and emotional benefits your customer pulls from their experience with you? How are you able to breathe authenticity into everything you do, so people feel confident doing business with your brand? What does your brand believe in, say, and do, and how do you ensure consistency at all times?
My Areas of Expertise
- Qualitative research
- Online listening
- Brand proposition
- Key message development
- Communications planning
- Strategic execution roadmaps
Getting started with brand strategy
Getting started is relatively simple: Provide your business goals, target customers, a few competitors, and a few companies you think understand their brand really well. Then let us dive in independently and come back with the research that, while often challenging, helps build a strong brand. Wondering if a Brand Strategy is right for you? Contact us now and we’ll talk it through – no strings attached.
Brand Strategy Client Experience
Some of the clients Rick has helped with their digital marketing include:
- Molson Coors Canada
- NZ Pure Lager
- The Keg Steakhouse + Bar
- Toronto Pearson International Airport